Ever been confused by labels on pet food? Us too. Thats why at Applaws were fanatical about being open and transparent about what youll find in our products.
When it comes to our pets, we want to make sure were making the right choices to keep them happy and healthy which means feeding them the right food. But trying to work out whats best for our pets isnt easy, especially with the way most pet food is labelled.
Many brands simply categorise ingredients into meat or animal derivatives without ever revealing what cuts of meat theyre actually using. Imagine if the same rules applied to human food, and you discovered youd actually been eating chicken feathers in your meal and not chicken breast.
At Applaws, we think thats misleading and things need to change investigate this site.
Applaws tins and pouches are made with natural ingredients and contain up to 75% real meat. We only use an ingredient in the range if it actually offers a real health benefit to your pet.
Have a look at our fact sheet which explains some of the confusing language youre probably used to seeing on the back of your pet food. Take it along with you next time you go shopping so you know what to look out for on the label.
Take our fun quiz to order a FREE sample of Applaws and find out how well you really know your pet!